UNITY Journalist of Color, Inc. is an advocate for accurate news coverage about people of color. Started in 1994 by two rival journalists in Philadelphia. Juan Gonzalez and Will Sutton, members of National Association of Hispanic Journalists and National Association of Black Journalists respectively, were the two behind the idea of forming and organization to represent all journalist of color. They have challenged the journalism industry to staff their organizations with diversity employees at all levels to match the diverseness of our nation. It is their belief that to achieve the journalist obligation to complete a fair, and representative picture of the communities and world we live in, we must have diversity in the newsroom and in coverage. Their website, www.unityjournalists.org, says, “ We envision a nation in which newsrooms are inclusive and reflect the communities they cover, and where people of color hold positions of influence.” Some of their goals are to raise awareness and participation, to increase representation of people of color, to increase and broaden news coverage focusing on people of color, to become recognized as the principal national alliance of journals and to crate a self-sustaining organization. UNITY, as outlined in its goals, is important because they are striving to allow not only journalist of color but also anyone of color involved with the journalism process to gain jobs in the field. On their website journalist can find stories about journalist of color and many diverse media stories. These stories could help journalist to see common things that these diverse groups are sensitive toward and how to avoid doing the same.
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